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Last updated on Wednesday, August 13, 2014
(BLOOMINGTON) - Indiana University is using strategies more often associated with consumer products to attract students and donors.
The Kelley School of Business is featured on Nasdaq's MarketSite Tower with the tagline, "Go from moment to momentum."
Chief marketing officer Eric Bruder tells The Herald-Times the goal is to deliver more effective creative marketing campaigns. IU also wants to boost its name recognition outside the Midwest.
Each school within IU is responsible for its own marketing budget. Schools customize their marketing because each has challenges and audiences that are unique to their specialty.
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