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Clydesdales Will Not Appear In Budweiser's Holiday Commercial

Last updated on Wednesday, November 26, 2014

(UNDATED) - Remember last year’s epic Budweiser commercial with the puppy?

There will be no more like it.

Budweiser is putting its Clydesdales out to pasture for the holidays.

The country's No. 3 beer brand says the horses will not appear in its holiday advertising this year. A spokesman for owner Anheuser-Busch InBev was unable to say Monday if the Clydesdales would be featured in ads during the Super Bowl.

The decision not to feature the Clydesdales in holiday ads was first reported by the Wall Street Journal.

The change comes as Budweiser's share of the U.S. beer market has declined since hitting its peak in 1988.

The Clydesdales have been associated with Budweiser since 1933, when the company introduced them to celebrate the repeal of Prohibition for beer.

Rumor has it the company wants its advertising aimed at millennials.

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